"Just before Christmas, TikTok expanded launched an Intellectual Property Removal Request report, which provides an overview of its cumulative actions to protect intellectual property rights across the app. Between January and June 2025, TikTok removed 30x more products and content through proactive measures (before the product or content appeared on the platform) than was removed after being reported by others or detected after posting."
"In addition to this, TikTok's proactive detection measures have also led to the removal of over 143 million videos due to violations of its We care deeply about championing originality. We continually strengthen how we protect intellectual property rights so that our community can have authentic experiences on TikTok. For example, this year we've reduced the steps needed to report an IP infringement on TikTok Shop."
Security and shopper experience are central to driving greater take-up of in-app commerce, bolstered by stricter Chinese regulations that protect consumers. TikTok launched an Intellectual Property Removal Request report summarizing cumulative IP-protection actions. Between January and June 2025, TikTok removed 30x more products and content through proactive measures than through post-report removals, and original IPR determinations were correct more than 89% of the time. Proactive detection measures have led to removal of over 143 million videos for violations. TikTok has simplified IP reporting for TikTok Shop users, allowing members of the Intellectual Property Protection Centre to reach the relevant page in a single click.
Read at Social Media Today
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