Report: Four of Bill Belichick's trademark applications have been denied

""It is likely consumers would be confused, mistaken or deceived as to the commercial source of the goods and/or services of the parties,""

""It was very obvious that the USPTO would refuse these applications from the start," Gerben said. "They're too similar. Like, I can't say I'm going to make 'Nike shoes (Josh's version).' Once somebody has a trademark registered on a name or a phrase, you're not able to just simply add something to it and get it registered.""

"During the spring, TCE Rights management, which lists Belichick's girlfriend Jordon Hudson as it's manager, filed applications for multiple trademarks, including: "Do Your Job (Bill's Version)," "Ignore the Noise (Bill's Version)," "The Belestrator (Bill's Version)" and "No Days Off (Bill's Version).""

Bill Belichick filed several trademark applications with the U.S. Patent and Trademark Office in April. Four applications were refused because they were too similar to trademarks previously registered by the New England Patriots. The Patriots already hold marks for "The Belestrator," "Do Your Job," "No Days Off," and "Ignore the Noise." TCE Rights Management filed versions suffixed with "(Bill's Version)" for those same phrases and received refusals on the ground of likelihood of confusion. A trademark attorney noted that adding a modifier to an existing registered phrase does not typically permit a new registration. TCE can appeal the refusals within three months, and some other TCE filings without conflicts remain pending.

Read at Boston.com