"The streaming giant sent a cease-and-desist letter to the China-based TikTok parent on Tuesday night, calling its new generative AI model Seedance 2.0 "a high-speed piracy engine." Seedance turned heads last week after a user created a viral video of people resembling Tom Cruise and Brad Pitt fighting on a rooftop about disgraced financier Jeffrey Epstein. While some were impressed, others panicked, with Deadpool cowriter Rhett Reese writing: "I hate to say it. It's likely over for us.""
"Netflix said in its letter to ByteDance that the company's AI video tool had also made videos mimicking characters from mega-hit Netflix shows like "Stranger Things," "Bridgerton," and "Squid Game" as well as the uber-popular movie "KPop Demon Hunters." "The use of copyrighted works to create a competing commercial product, especially one that regurgitates the original, is not protected by fair use," Netflix's litigation director wrote."
Netflix sent a cease-and-desist letter to ByteDance over the Seedance 2.0 generative AI video tool, calling it a "high-speed piracy engine." Seedance produced viral videos that depicted people resembling major film stars and mimicked characters from shows including Stranger Things, Bridgerton, Squid Game, and the movie KPop Demon Hunters. Netflix demanded that ByteDance stop creating videos that resemble its intellectual property, remove existing infringing videos, and exclude Netflix IP from Seedance's training datasets. A ByteDance spokesperson said the company respects intellectual property rights and is strengthening safeguards to prevent unauthorized use of IP and likenesses. Disney raised similar concerns.
Read at Business Insider
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