"U.S. copyright law requires originality, fixation, and human authorship. That last requirement is now the fault line of the AI era. Recent rulings make clear that purely AI-generated content may not qualify for copyright protection. If your ads, visuals, or product copy are created by generative AI without sufficient human authorship, you may not own the exclusive rights you assume you do."
"Artificial intelligence can now clone your voice, replicate your visual style, and generate marketing content that looks like it came straight from your brand. Meanwhile, competitors—and even your own employees—are experimenting with these tools daily. AI has accelerated creation. It has not removed legal responsibility."
A free webinar addresses critical legal considerations for brands navigating artificial intelligence. U.S. copyright law requires originality, fixation, and human authorship—a requirement now challenged by AI-generated content. Purely AI-created materials may not qualify for copyright protection, meaning companies could lose exclusive rights to ads, visuals, and product copy. The webinar, moderated by Dr. Jill Schiefelbein and featuring IP attorney Vivek Jayaram, covers protecting AI-generated logos and brand assets through trademark clearance, reviewing AI platform terms to safeguard patents and trade secrets, and managing employee AI tool usage to prevent hidden legal exposure.
#intellectual-property-protection #ai-and-copyright-law #brand-protection #legal-compliance #trademark-and-patent-strategy
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