"OpenAI said on Thursday night that it has "paused" deepfakes of Martin Luther King Jr. on its social app Sora after users created "disrespectful" AI-generated videos of the late civil rights leader. It said representatives or estates of other historical figures will now be able to opt out of their likeness being used on the platform. King is one of many deceased celebrities and historical figures whose likeness has appeared on Sora, often in crude, offensive, and unpleasant ways."
"So at King, Inc.'s request, OpenAI has paused generations depicting Dr. King as it strengthens guardrails for historical figures. While there are strong free speech interests in depicting historical figures, OpenAI believes public figures and their families should ultimately have control over how their likeness is used. Authorized representatives or estate owners can request that their likeness not be used in Sora cameos."
OpenAI paused generations depicting Martin Luther King Jr. on its social app Sora after users created disrespectful AI-generated videos of the civil rights leader. Representatives or estates of historical figures can now opt out of their likeness being used in Sora cameos. The pause followed complaints from King's estate and his daughter, Bernice King, who requested people stop sending her AI videos of her father. OpenAI balanced free speech interests with giving public figures and families control over likeness use, granting authorized representatives the ability to request exclusion. The change echoes an earlier shift to opt-in policies for copyrighted characters and reflects complex state laws on postmortem publicity rights.
Read at The Verge
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