Leslie Nettleford-Freeman will join the NAR legal team on August 4, focusing on protecting the Realtor brand. Her expertise in intellectual property law and brand protection is crucial for reinforcing the brand's value. Nettleford-Freeman previously led trademark enforcement at AARP, dismantling fraudulent websites and establishing a brand protection team. She aims to ensure proper use of the Realtor name among consumers and professionals, emphasizing the importance of the strict code of ethics upheld by NAR members and the exclusive resources available to them.
Protecting the Realtor brand is not just about legal enforcement; it's about preserving the trust and professionalism that our members represent.
Leslie's deep expertise in intellectual property law and her innovative approach to brand protection make her the ideal leader to champion the Realtor brand.
Nettleford-Freeman will oversee efforts to protect and elevate the Realtor name, ensuring its proper use among consumers and real estate professionals.
NAR members pledge to uphold a strict code of ethics and benefit from exclusive resources and professional development opportunities.
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