Lululemon has filed a lawsuit against Costco in California, accusing the retailer of selling counterfeit versions of its popular products, including Scuba hoodies and ABC pants, under its Kirkland private label. The complaint details how these products mislead customers, many of whom mistakenly believe they are authentic Lululemon items. Despite attempts to resolve the matter through cease and desist letters, Lululemon seeks a jury trial to halt Costco's sales and demand compensation for lost profits, emphasizing its commitment to protecting its intellectual property and brand reputation.
Lululemon alleges Costco sold counterfeit versions of its apparel, leading to customer confusion, and has filed a lawsuit to protect its intellectual property rights.
The lawsuit seeks to stop Costco’s infringement and claims the company’s actions have jeopardized Lululemon's brand reputation and lost profits.
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