The startup iyO has initiated a trademark infringement lawsuit against Jony Ive's company io, despite the difference in spelling. The suit follows OpenAI's acquisition of Ive's io, aimed at producing new AI devices. iyO, launched from Google's moonshot project, also creates AI tech and claims its device, the iyO One, as the first audio computer. A recent court ruling compelled OpenAI to remove references to the io deal to comply with iyO's complaint, highlighting concerns around potential trademark confusion due to the phonetic similarity between the two names.
"Trademark infringement has been found in plenty of cases in which defendant's mark is spelled differently from plaintiff's but pronounced the same, even when the two terms have different meanings."
"Following a ruling from U.S. District Judge Trina Thompson, OpenAI erased any mention of its deal with Ive over io on its website, including a promotional video."
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