"The Trade Marks Act 1994 defines a trade mark as 'any sign' which is capable of clear and precise representation to allow outsiders to clearly understand what is being protected and distinguishes the goods or services of the owner from those of third parties."
"Historically, successful trade mark applications for a face in the UK have been limited to clearly stylised representations, such as the familiar KFC 'Colonel Saunders' logo, rather than more generic representations."
Luke Littler, the reigning World Champion in darts, has applied to the UK Intellectual Property Office to trademark his face across various categories. This move aligns with a growing trend among celebrities to utilize trademark law for protecting their likenesses in the generative AI era. The UK Trade Marks Act 1994 defines a trademark as any sign capable of clear representation and distinctiveness. While traditionally limited to stylized representations, the evolving landscape may allow for broader interpretations of what can be trademarked.
Read at Global IP & Technology Law Blog
Unable to calculate read time
Collection
[
|
...
]