"In addition to telling Renee's story about how she found her way into the intellectual property world, and through our sometimes-comical banter, we together explore what it really takes to build, sustain, and continuously reinvent an entrepreneurial company like IPWatchdog. What emerged was a practical roadmap for entrepreneurship, invention, navigating platform risk, one focused on the necessity of constantly being ready to pivot as old business models start to show signs of age and ultimately falter."
"she did not initially understand the importance of intellectual property, or even what intellectual property is, but as our relationship grew closer Renee would join IPWatchdog part-time in 2006, and then full-time several years later. A life-long problem-solver and tinkerer, once Renee learned more about intellectual property, she was able to recognize her own creativity as "IP." That realization came only after exposure-after seeing us help other inventors in various endeavors she learned exactly how practical ingenuity can and does translate into protectable assets."
Renee transitioned from an IP outsider to a patented inventor after hands-on exposure and joining IPWatchdog part‑time in 2006 and later full‑time. Practical ingenuity and tinkering were recognized as intellectual property once shown how creativity translates into protectable assets. The narrative emphasizes that innovators often fail to see IP value because the ecosystem uses technical legal framing instead of functional outcomes, creating an IP literacy gap. A practical entrepreneurship roadmap centers on continuous reinvention, readiness to pivot, and proactive management of platform risk, with lessons drawn from navigating Amazon's reseller ecosystem where IP operates in real-world marketplaces.
Read at IPWatchdog.com | Patents & Intellectual Property Law
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