"DraftKings acknowledged using phrases tied to the tournament, including “March Madness,” “Sweet 16,” “Elite 8,” “Final 4,” and “March Mania.” Still, the company rejected accusations involving trademark infringement, unfair competition, dilution, and false association under the Lanham Act."
"DraftKings is pushing back hard against the NCAA's trademark lawsuit, telling a federal court the sports betting company legally used phrases connected to the men's basketball tournament and did nothing that would confuse customers about any relationship with the college sports organization."
"In a response filed in the U.S. District Court for the Southern District of Indiana, the sportsbook operator denied allegations that its promotions and betting products improperly traded on NCAA branding. The company said the NCAA “has no valid claim against it” and argued the association is not entitled to damages or other relief."
"A federal judge recently denied the NCAA's request for a preliminary injunction that would have restricted DraftKings from using certain tournament-related language while litigation continues. This allowed the company to keep using the terms for now as the trademark fight moves forward."
DraftKings responded to the NCAA’s trademark lawsuit in federal court, denying allegations that its promotions and betting products improperly used NCAA branding. The company said the NCAA has no valid claim and argued the association is not entitled to damages or other relief. DraftKings acknowledged using tournament-connected phrases including “March Madness,” “Sweet 16,” “Elite 8,” “Final 4,” and “March Mania.” It rejected claims of trademark infringement, unfair competition, dilution, and false association under the Lanham Act. The NCAA sought a faster trial schedule and attempted to block some phrase usage during the case. A judge denied the NCAA’s request for a preliminary injunction, allowing continued use of the terms while litigation proceeds.
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