"Autodesk first introduced Flow in 2022 as a cloud-based platform for filmmakers and other creators. It has since rolled out products under the Flow umbrella, including Flow Studio, which uses AI to transform live-action footage into 3D scenes. After Google launched its AI-powered Flow app in May 2025, Autodesk claims it asked the tech giant to stop using the "Flow" name. Google allegedly responded by saying it would market the product as "Google Flow - rather than just "Flow.""
"However, Autodesk claims Google "misrepresented" its intentions about its plans to use the "Flow" brand. The company alleges Google filed a trademark in the Kingdom of Tongo, "where applications are not generally available to the public," before applying to register the standalone "Flow" name in the US, citing its Tonga application. Autodesk claims confusion between its Flow products and Google's Flow app has already occurred, alleging that people on social media, magazines, and Google Flow users "have mistakenly referred to Google's product as 'Flow Studio.'""
Autodesk introduced Flow in 2022 as a cloud-based platform for filmmakers and expanded the brand to include products such as Flow Studio, which uses AI to convert live-action footage into 3D scenes. After Google launched an AI-powered Flow app in May 2025, Autodesk asked Google to stop using the Flow name. Autodesk alleges Google misrepresented its intentions by filing a trademark in the Kingdom of Tonga before applying to register the standalone Flow name in the United States. Autodesk claims confusion has already occurred and asks the court to block Google's use of the Flow trademark and seek unspecified damages. Google did not immediately respond to requests for comment.
Read at The Verge
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