"A Malaysia-based artist has filed a lawsuit against the low-cost airline carrier AirAsia and its parent company Capital A Berhad for allegedly using his art on a plane without permission. Ernest Zacharevic, a Lithuanian-born artist based in Penang, alleged AirAsia used his 2012 street mural, Children on a Bicycle, on an aircraft between October and November 2024. According to Zacharevic, who on Monday filed his lawsuit in the high court of Kuala Lumpur, AirAsia used his artwork as part of its external corporate branding."
"The piece an interactive installation in George Town, Penang features a real bike attached to a wall and paintings of two laughing children. This was done without my consent, authorisation, or licensing arrangement, he alleged. Court documents reviewed by the Guardian stated Zacharevic contacted the airline about the alleged breach, and the defendants acknowledged the unauthorised use and reproduction of plaintiff's works on the airplane, and proceeded to remove the infringing material from public display in December 2024."
"Zacharevic has accused AirAsia and Capital A, which has an estimated market value of $658m, and its affiliated entities of repeatedly using his artworks in its campaigns and products without consent. According to court documents, AirAsia launched a promotional campaign in 2016 to promote its route between Penang, Malaysia, and Yangon, in Myanmar. Zacharevic alleged his works were prominently reproduced and displayed on the promotional banner and related publicity materials without his knowledge."
Ernest Zacharevic, a Lithuanian-born artist based in Penang, filed a lawsuit in the Kuala Lumpur high court alleging AirAsia and Capital A used his 2012 street mural Children on a Bicycle on an aircraft between October and November 2024 as part of external corporate branding. The piece is an interactive installation in George Town featuring a real bike and painted children. Zacharevic alleges no consent, authorisation, or licensing was given. Court documents show he contacted the airline, which acknowledged the unauthorised reproduction and removed the material from public display in December 2024. He also accuses the companies of earlier unauthorised reproductions in 2016 promotional campaigns and after 2017 negotiations.
Read at www.theguardian.com
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