""Collective bargaining has been the fastest and most effective way for the regulation of AI technology," SAG-AFTRA Executive Director Duncan Crabtree-Ireland stated, emphasizing the union's role in shaping AI usage in Hollywood."
""We've got to make sure the economic incentives drive work for humans," Crabtree-Ireland said, highlighting the importance of protecting human performers in the face of advancing AI technology."
""SAG-AFTRA secured several AI-related protections for its members, including requirements that studios obtain informed consent and provide fair compensation for the use of digital replicas," reflecting the union's proactive measures post-strike."
""Crabtree-Ireland also called on Congress to pass the bipartisan NO FAKES Act, which would give people ownership over their own voice and likeness to protect them from unauthorized, AI-generated replicas known as deepfakes," underscoring the need for legislative action."
The adoption of artificial intelligence in the US is outpacing regulatory efforts, prompting organized labor to play a vital role in its governance. SAG-AFTRA is negotiating a new contract with Hollywood studios, emphasizing limitations on AI performers and advocating for a 'Tilly tax' to equalize costs between synthetic and human actors. The union has secured protections for its members, including informed consent and fair compensation for digital replicas. Additionally, there is a call for Congress to pass the NO FAKES Act to protect individuals from unauthorized AI-generated replicas.
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