"You already know counterfeiters sell fake products, most of which should be considered dangerous, but did you know they're building complex systems to stay hidden? Traditional detection methods like keyword searches on e-commerce platforms are being outpaced by new evasive techniques. These include cloaking sites based on device or location, sharing fakes in spreadsheets and using intentional brand misspellings. In this article, I'll explore four of the strategies I'm currently seeing counterfeiters use and what they mean for brands protecting their IP."
"Today, shoppers have alternatives to marketplaces and can easily find counterfeits through deceptive influencer hauls on social media platforms. These influencers typically show off products with unboxing videos along with shopping tips, top sites and quality impressions. But rather than promoting accessible products on domestic marketplaces, deceptive hauls usually promote products on international sites that are intentionally obscured. Customers have to connect through forums or chat apps to get hidden links or access codes."
Counterfeiters are developing complex, evasive systems to sell dangerous fake products while avoiding detection. Traditional keyword-based detection on e-commerce platforms is being outpaced by new techniques including cloaked sites that change by device or location, shared spreadsheets of fakes, and intentional brand misspellings using lookalike characters. Deceptive influencer hauls steer shoppers to international sites with hidden links or access codes, often requiring forums or chat apps to reach sellers. Influencers may remove or alter logos and brand names in images so listings fall outside notice-and-takedown filters. Effective enforcement requires multistep strategies beyond simple keyword takedowns.
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