Why advertisers and media companies need to take malware threats seriously
Briefly

The low barrier to entry for becoming a malware spreader, with exploit kits accessible on the dark web, makes digital threats more pervasive in today's connected landscape.
Threat actors, leveraging AI and malvertising, engage in sophisticated schemes, targeting consumers and critical infrastructure effectively through misleading advertisements, security audits, and phishing tactics.
The Multi-State Information Sharing and Analysis Center identifies malvertising as the most prevalent vector for infections, emphasizing the long-term strategies employed by attackers to maintain access.
Even when consumers resist obvious phishing attempts, malicious actors employ fingerprinting to collect data and optimize future attacks, underscoring the invasive nature of modern malware.
Read at Digiday
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