A recent survey reveals that parking lot security significantly affects shopping habits, with 54% of respondents feeling least safe in parking spaces compared to other retail areas.
Poor lighting was highlighted as a significant safety concern, with 69% of women and 56% of men agreeing that better lighting is needed to enhance their sense of security.
The presence of visible security cameras greatly influences shopper comfort; 66% of respondents felt safer, particularly 77% of women, indicating a strong desire for enhanced security measures.
Matt Kelley emphasizes the importance of prioritizing safety for retailers, stating that creating an environment where customers feel secure is critical for attracting and retaining shoppers.
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