Meta's announcement highlights its global campaign to combat holiday scams, emphasizing that over two million accounts linked to scams were removed this year across various countries.
The company revealed that scammers employ advanced techniques, including AI-generated voiceovers and fake testimonials, making it harder for platforms to detect their activities.
Meta's partnership with cybersecurity expert Rachel Tobac aims to bolster user education on online threats, showcasing a commitment to safety during peak shopping seasons.
With its expanded FIRE program, Meta is fostering collaboration between financial institutions to improve the sharing of critical scam-related information and bolster online safety.
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