How a Transparent Company Culture Strengthens Cybersecurity and Data Resilience - SPONSOR CONTENT FROM VEEAM

"Data is your organization's most valuable resource-and its most vulnerable. The foundation of your business strategy, decision making, and artificial intelligence (AI) is the most attractive target of escalating and increasingly complex malware and ransomware attacks that can disrupt business resilience by immobilizing production, operations, supply chains, and service delivery. Your cybersecurity infrastructure is only as strong as its weakest points. And attackers have learned to exploit opportunities that aren't technological but cultural."

"As much as your business can use AI to strengthen your efficiency and productivity, criminals can also use it to write sophisticated code at an unprecedented speed and volume. And unfortunately, AI's technological evolution is outpacing humans' social engineering. Staffers who know how to spot email phishing attacks might be less prepared to resist deepfakes that realistically impersonate familiar voices and faces."

"Beyond any criminal intent, the proliferation of remote work has increased risk exposure by enabling unintentional negligence, such as misplacing a company mobile device, forgetting to swipe a badge, or working with proprietary data over public Wi-Fi instead of using a virtual private network. Breaches and attacks are increasingly inevitable not just for large global companies but for small and medium-sized enterprises as well."

Data is the most valuable and vulnerable organizational asset, underpinning strategy, decision making, and AI while attracting escalating malware and ransomware threats that can immobilize production, operations, supply chains, and service delivery. Cybersecurity depends on eliminating weak points, including cultural vulnerabilities that attackers exploit. AI boosts efficiency but also enables criminals to write sophisticated malicious code faster, and social-engineering risks now include realistic deepfakes beyond traditional phishing. Remote and hybrid work increases exposure through unintentional negligence such as lost devices, unsecured networks, or forgotten access controls. Breaches are increasingly inevitable for organizations of all sizes, requiring a sustained cybersecurity culture.

Read at Harvard Business Review