"AI-generated attacks and deepfakes are provoking anxiety among companies but also action. UK cybersecurity professionals are taking proactive steps to plan for the risks of deepfake attacks, with dedicated measures in place for when an incident occurs," said David Jani, analyst at GetApp.
"The UK is, however, slightly behind the global averages on some of the more preventative measures, so more work can be done in this regard."
"Close to 30% of UK respondents expressed significant concern about the potential for AI to be used for biometric identity fraud."
"Nearly two-thirds of finance professionals have been targeted by deepfake fraud, with 44% actually falling for the scam."
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