AI-driven fraud has overtaken traditional identity theft as a leading personal security threat, with 69% of consumers perceiving it as more prominent and AI-powered scams harder to detect than a year ago. Daily consumer worries center on AI-generated false documents or digital IDs (76%) and AI-created scam messages that solicit money or sensitive information (75%). Confidence in detecting deepfakes is mixed: 54% confident, 41% not confident, and 5% unaware of deepfakes. Students are pressing for higher digital trust standards. Many consumers assign mitigation responsibility to government (40%) or big tech (38%), and express greater trust in biometric verification (38–42%).
The report found that compared to a year ago, AI-driven fraud has become a more prominent threat to personal security than more traditional identity theft methods, with 69% of consumers saying so. AI-powered scams are also more challenging to detect than they were a year ago. Consumers worry daily about falling victim to AI fraud, with 76% worrying about false documents or digital IDs being created through AI and 75% worrying about AI-created scam messages deceiving targets into giving away money or sensitive information.
54% of consumers are confident in their ability to detect a deepfake video, with 41% reporting they are not confident. 5% are unaware of what a deepfake video is. The report also found that students are pushing for greater digital trust standards. Key findings include: 40% believe the responsibility of mitigating AI-driven fraud belongs to government agencies. 38% believe it should go to big tech. 38% would feel more secure using biometrics rather than just passwords to protect online accounts.
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