Behavioral economics conflicts with this belief. It argues that humans are subject to emotions and rampant impulsivity - even in business. This theory states that we are still humans at work - and that our circumstances and environments influence and lead us to make irrational decisions more often than not.
Security is an area significantly impacted by behavioral economics. Since cybersecurity is a high-pressure field filled with ongoing incident management, behavioral economics theories can hamper security programs and throw risk-management road maps off course if security professionals aren't careful.
Mental accounting is a vein of behavioral economics that argues individuals think about money differently depending on circumstances. Irrational decision-making occurs when people place different values on money depending on their environment or the framing of the topic.
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