Timothee Chalamet could become the youngest best actor winner at the Oscars, but his campaign has already captured the spirit of the internet generation. Rather than adhering to the traditional methods of Hollywood promotion, Chalamet has taken a playful and unconventional approach, wearing kitschy outfits, utilizing social media in a humorous way, and participating in fun events like a lookalike contest. This strategy diverges from the serious tone typically associated with awards seasons, marking a shift towards a 'genZ Oscar campaign' that embraces creativity and lightheartedness.
"Chalamet has already won arguably the most important prize of modern movie stardom: the hearts and minds of the internet."
"Chalamet's best actor campaign deserves its own Oscar... for laughs, Chalamet has embarked on a rare press run of consistent wins that generated viral moments."
"Whereas past best actor hopefuls have erred on the side of serious, Chalamet has worn kitschy outfits to red carpet events and treated social media like an ironic art experiment."
"We are witnessing the first genZ Oscar campaign. And what a delight it's been."
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