Scarecrow Video, Seattle's largest video store, has made significant strides since last year's financial crisis, thanks to over a million dollars in donations. New leadership is focusing on long-term sustainability through community engagement, pivoting from the previous 'Save Our Scarecrow' campaign to one aimed at maintaining local cultural significance. The store's accessibility and dedication to pop culture resonate widely, as evidenced by increased traffic during special promotions. Despite facing a minor building crisis, the store's commitment to its community remains strong and proactive, with an eye on future viability.
"If indeed Scarecrow shuttered and went out of business, I would feel guilty forever... It would be like the death of a close friend."
"You can only get saved once... It's amazing to see just how busy we are on two-for-one Wednesdays. We’ve got more people behind us than ever before."
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