This year's Oscars have been particularly challenging for strategists, who shepherd hopeful films through a grueling six-month campaign. Once final voting closed, they reflected on an awards season characterized by uncertainty, with shifting frontrunners and varying opinions on the quality of nominated films. While some strategists deemed it a weak year, others praised the representation of great films. The constant changes in leadership among frontrunners left strategists surprised and re-evaluating their expectations as the nominations approached, highlighting the unpredictability of this Oscars season.
"This season has put them through the wringer... thankfully, this week was the pencils-down moment. Once final Oscars voting closed on Tuesday, there was nothing more to be done."
"Can you remember a season where there's ever been this much swapping of the No. 1 seat? The amount of times everyone was so sure about the front-runner, and then it would change in the next couple of days."
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