Colin Hutton, owner of Video Wave, recalls the height of his video rental business in 2009, where 300 DVDs were rented in one night. Fast-forward to 2025, and the store has seen a significant decline, failing to achieve a 100-movie rental day in a decade. Amidst the era of streaming, Hutton remains dedicated to his store, which houses over 28,000 DVDs, yet struggles financially, relying on a loyal base of 530 subscribers. Video Wave is notably one of the few traditional video rental stores left in San Francisco, facing challenges from the evolution of viewing habits.
"Sixteen years ago, Colin Hutton broke a record that he will never come close to reaching again"},{
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