Despite a promising $11.6 million opening for "One of Them Days," overall box office figures over the MLK weekend were notably disappointing, coming in at only $77 million.
The mid-January holiday typically generates over $150 million in grosses, but this year saw attendance drop to about half of pre-2021 levels, reflecting an ongoing struggle for theaters.
The delay of Oscar nominations impacted distributor strategies, as at least 20 films were poised to capitalize on MLK weekend, only to face unforeseen challenges affecting their earnings.
Although 'Mufasa' is expected to lead the extended holiday weekend with $15.5 million, 'One of Them Days' could still be competitive, showcasing the unpredictable nature of box office results.
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