Reports indicate that major Hollywood studios such as Warner Bros. Discovery, Paramount, and Sony Pictures are generating revenue from fake AI-generated trailers on YouTube. Despite the SAG-AFTRA union's opposition, these studios have chosen to redirect ad revenue from popular channels rather than enforcing copyright by shutting them down. With AI video generators making it easier to create fanmade content, studios hold potential revenue opportunities at the expense of actors' rights. This situation raises significant questions about content ownership and the exploitation of performers' likenesses in an evolving digital landscape.
Studios like Warner Bros. Discovery are profiting from fake AI-generated trailers on YouTube by redirecting ad revenue rather than enforcing copyright rights, to the union's dismay.
The SAG-AFTRA union is concerned as studios profit off AI content that exploits actors' likenesses without permission, pressing for stricter copyright enforcement.
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