Josef Kleindienst, an Austrian developer, is questioning the trademark ownership of the James Bond name, motivated by concerns for the franchise's future. With Daniel Craig’s retirement, the Bond series faces an unprecedented delay between films, prompting fans' anxiety. Kleindienst argues that Bond's treatment by Eon Productions is troubling, threatening the brand's legacy. He has filed for trademark cancellation related to Bond's use in merchandise and films, although experts predict a potentially futile challenge based on Eon's strong history as producers. Kleindienst aims to preserve Bond for future generations.
"We and many, many more fans are disappointed to see and understand how James Bond is being treated. Our concern is certainly to ensure that the James Bond as we know him stays alive and that there are further experiences with him."
"Given the long history that Eon, the rights owners and Bond film producers, have in this sector, any rights challenge in that area is likely to fail."
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