'Sinners' overperformed at the box office, but only made $60 million. Here's why the Michael B. Jordan movie is a win - and it's not just because it was made by the director of 'Black Panther.'

"Sinners topped the box office with $61 million, outperforming expectations against Minecraft, driven by strategic marketing and a compelling storyline."

Ryan Coogler's deep South vampire thriller, 'Sinners,' emerged victorious at the box office over the Easter weekend, grossing $61 million worldwide, with $45.6 million domestically. This unexpected success, coming from a film thought to be overshadowed by the established 'Minecraft,' showcases Coogler's storytelling prowess and Warner Bros.' effective marketing strategy, which portrayed 'Sinners' as an event. Despite mixed reviews and a sizable budget, the film's intriguing premise and strong performances drew audiences, signaling a promising reception for original projects.

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