'Sinners' overperformed at the box office, but only made $60 million. Here's why the Michael B. Jordan movie is a win - and it's not just because it was made by the director of 'Black Panther.'
Briefly

Ryan Coogler's deep South vampire thriller, 'Sinners,' emerged victorious at the box office over the Easter weekend, grossing $61 million worldwide, with $45.6 million domestically. This unexpected success, coming from a film thought to be overshadowed by the established 'Minecraft,' showcases Coogler's storytelling prowess and Warner Bros.' effective marketing strategy, which portrayed 'Sinners' as an event. Despite mixed reviews and a sizable budget, the film's intriguing premise and strong performances drew audiences, signaling a promising reception for original projects.
Sinners topped the box office with $61 million, outperforming expectations against Minecraft, driven by strategic marketing and a compelling storyline.
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