Night Owl Video has opened in Williamsburg, NYC, marking a revival of physical video stores amidst the streaming era. This boutique aims to provide a hands-on movie selection experience, fostering community interaction and sharing recommendations among movie lovers. While nostalgia plays a part, the store's founders emphasize that streaming algorithms often fail to inspire genuine discovery. Night Owlâs slogan, "Death to streamers! Physical media forever!" encapsulates their mission of celebrating physical media and the unique cultural experience it offers.
"I love seeing someone pick up a title and another customer say, 'Hey, that's a really good one,' she said. It inspires people to watch something they might not have."
"Death to streamers! Physical media forever!"
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