A Fake Snuff Film for Anne Hathaway: How 'Be My Cat' Ruined the Reputation of a Genre Genius
Briefly

If there's an Icarus of the found footage genre, then it's the writer, director, and star of 'Be My Cat: A Film for Anne.'
A marketing idea for 'Be My Cat' was releasing viral clips as if uploaded by the psycho.
Read at IndieWire
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