"Godzilla vs. Kong was the first big event movie that had a shot at making serious money as vaccines rolled out and things started to look up."
"It was an easy sell, and didn't require homework. It promised a big popcorn epic with two legendary monsters duking it out for our collective entertainment."
"Theaters closed for months on end in 2020, and when Christopher Nolan's Tenet was the first blockbuster released during the era, it was far from a success."
"Warner Bros. pissed off A-listers everywhere by announcing that all of its 2021 movies would debut simultaneously in theaters and on HBO Max, undercutting box office sales."
Godzilla vs. Kong, released on March 31, 2021, served as a crucial test for the viability of movie theaters after the COVID-19 pandemic. With theaters reopening and vaccines being distributed, the film represented a significant event movie that could potentially draw audiences back. Directed by Adam Wingard, it featured a showdown between iconic monsters, appealing to viewers seeking entertainment after prolonged isolation. Despite the challenges posed by simultaneous streaming releases, the film aimed to reignite communal viewing experiences in cinemas.
Read at Inverse
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