"Extreme, aggressive, often offensive social media content, especially memes, frequently impact political discourse, resulting in people arguing with each other less and less."
"Every side tries to mobilize its own followers using funny, often cynical, spiteful images and comments, meaning they're tailored to be as shrill and triggering as possible."
"Trump's so-called 'meme warriors' are more than happy to lend him a hand, churning out AI-generated images and memes every day to promote his political agenda."
A viral clip of a 'nihilistic penguin' symbolizes the growing role of memes in online culture and political discourse. Memes have influenced elections and everyday life, particularly in the US. Cultural scientist Wolfgang Ullrich warns that extreme and offensive content in memes impacts political discussions, leading to less constructive arguments. Political communication is increasingly resembling memes, focusing on provocative content rather than substantive arguments. Donald Trump effectively utilizes this trend, supported by his followers who create AI-generated memes to promote his agenda.
Read at www.dw.com
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