The "-ification" of Everything
Briefly

In the age of the Internet, new language is not only the work of scholars but also the masses.
The use of suffixes like '-ification' is becoming prevalent in describing cultural phenomena.
Examples include 'HGTV-ification', 'flu-ification', 'merch-ification', 'Gen Z-ification', and more.
The use of these suffixes serves as placeholders for ideas that are still evolving or lacking precise language.
The Internet and popular media are influential in shaping and spreading these new linguistic trends.
Read at The New Yorker
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