"Innovative, a risk-taker, and utterly relentless in her will to overcome all obstacles, one woman not only matched but beat her competitors in the male-dominated champagne industry to establish the brand with the inimitable mango-orange label. Madame Barbe-Nicole Clicquot-Ponsardin (1777-1866), better known to the world by the name of her champagne, Veuve Clicquot ('Widow Clicquot'), was one of the greatest entrepreneurs not just of her own but of any age."
"The invention of sparkling champagne wine is credited to Dom Pérignon (1638-1715), a monk and cellar master at the Benedictine Abbey of Hautvillers near Reims in France. Dom Pérignon was an expert at blending wine, the mysterious art that the unique taste of champagne wine depends on. The lengthy production process of champagne makes it expensive, but there has never been any shortage of customers to pay a premium for its fine bubbles and taste."
Madame Barbe-Nicole Clicquot-Ponsardin transformed Veuve Clicquot into a dominant champagne house through innovation, bold risk-taking, and relentless determination. Champagne production depended on expert blending and a lengthy, costly process that supported premium pricing and an aura of luxury. Nineteenth-century producers adopted sophisticated marketing to distinguish champagne from other sparkling wines, and Veuve Clicquot led in market-savvy promotion. The Clicquot house, founded in 1772, leveraged regional trade fairs and cloth merchants to build international reputation. Widowhood provided legal business autonomy unavailable to married or single women, enabling Madame Clicquot to lead and expand the brand after her husband’s death.
Read at World History Encyclopedia
Unable to calculate read time
Collection
[
|
...
]