"New national research from Strada Education Foundation reveals that fewer than half of students and parents trust colleges to charge them a fair price, highlighting a significant trust issue in higher education."
"Respondents who found the financial aid process confusing were significantly more likely to believe that colleges prioritize profit over education, illustrating the direct link between confusion and distrust."
"To rebuild trust, institutions must focus on providing clarity and predictability in pricing, addressing the concerns of students and families who feel overwhelmed by the current system."
Higher education faces a trust issue primarily due to confusing and opaque pricing. Enrollment management leaders recognize that fewer than half of students and parents trust colleges to charge fair prices. Research indicates a direct link between confusion in the financial aid process and distrust in institutions. To rebuild trust, colleges must focus on providing clarity and predictability in pricing. This confusion is exacerbated by historical changes in state funding and the declining purchasing power of federal aid, which have shifted more costs onto students and families.
Read at Inside Higher Ed | Higher Education News, Events and Jobs
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