"The report found 68 percent of Gen Z students used TikTok to search for scholarships at least occasionally, and one in five looked on TikTok at least weekly for scholarship opportunities."
"The good news is 60 percent of Gen Z students who used TikTok for this purpose reported finding new scholarships through the platform."
"About a third of students using TikTok to search for scholarships reported coming across misleading content, including promotions for scholarships that didn't exist."
"About 60 percent of students said personal success stories were the driving factor that made them trust a TikTok creator's scholarship advice."
A report reveals that 68% of Gen Z students use TikTok for scholarship searches, with 60% finding new opportunities. First-generation students are more successful in securing scholarships found on the platform. However, a significant number encounter scams and misleading information, with 33% reporting false content. Low-income students are more likely to face misleading information. Trust in TikTok scholarship advice is influenced by personal success stories, with 60% of students citing them as a key factor in their trust.
Read at Inside Higher Ed | Higher Education News, Events and Jobs
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