"On a warm Thursday last month, college students criss-crossed the St. Louis region in a unique bragging-rights competition that took place not in the classroom or the stadium, but on buses and trains. Now in its fourth iteration, advocates at Citizens for Modern Transit recently brought college campuses together to compete in the College Transit Challenge as part of the annual Week Without Driving."
""We're always trying to think outside the box on ways to promote public transit, build ridership on the system, and really get to those people who maybe have never used transit," Kimberly Cella, executive director of Citizens for Modern Transit, told Streetsblog. "And so we know that this event is a fun, exciting way to pit five [schools] against each other to generate that collegiate spirit ... and underscore the critical need for transit access to higher education institutions.""
College students from Saint Louis University, Southwestern Illinois College, University of Missouri–St. Louis, and Washington University in St. Louis participated in a one-day College Transit Challenge during Week Without Driving. Citizens for Modern Transit organized the fourth iteration of the competition to encourage public-transit use and build ridership among students who may not have used transit before. Participants were challenged to log as many bus and train rides as possible, and registrants tracked a total of 240 trips. Campus mascots joined kickoff events and rode trains to a breakfast celebration. All participating institutions have light-rail stations on or within easy walking distance of campus.
Read at Streetsblog
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