"When Suzy Welch walked into the first meeting of the first university course she had ever taught, in the fall of 2022, she looked out onto 20 students. She and the dean of New York University's Stern School of Business had agreed that the new course, which Welch had created and intriguingly named "Becoming You," should be offered to two sections of no more than 40 students each-one section for full-time MBA students and one for part-time students."
""People were breaking down the door trying to get into the course. I cannot tell you the impact.""
"To spread the course's message more broadly, NYU has created a staffed Initiative on Purpose and Flourishing, with Welch as director. Beyond academia, on her own she offers (for a fee) attendance at intensive three-day and one-day programs available to anyone, with NYU's blessing, every six weeks or so; about 150 will attend the next program."
An NYU course called "Becoming You" launched in fall 2022 with small planned sections but initially low attendance that soon produced a large waitlist. Word-of-mouth demand quickly created oversubscription, prompting expansion to a mega-section and broad interest across undergraduate, MBA, and postgraduate students. NYU established an Initiative on Purpose and Flourishing tied to the course. The instructor also offers paid intensive programs, hosts top-ranked career podcasts, and published a No. 1 Amazon book. The phenomenon reflects growing public interest in finding life purpose and aligning careers with personal values.
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