"Boards need more than familiarity with athletics; they require deeper knowledge and competencies to govern effectively in a rapidly changing environment."
"The NCAA's TV and marketing revenue has risen by hundreds of millions of dollars, reflecting the financial complexities that governing boards must understand."
"Division I has experienced numerous conference membership changes, emphasizing the dynamic nature of collegiate athletics that boards must navigate."
Collegiate athletics is undergoing rapid changes, necessitating that governing boards possess in-depth knowledge of various issues such as NIL, CTE litigation, and conference realignment. Familiarity with these topics is essential for effective governance. The landscape includes significant media attention on NIL and long-standing issues like Title IX. Additionally, the financial aspects of athletics, including revenue sharing and media rights deals, have become increasingly complex, highlighting the need for boards to adapt and enhance their competencies in this area.
Read at Inside Higher Ed | Higher Education News, Events and Jobs
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