Visual representations of higher education frequently consist of stock images depicting idyllic and racially balanced scenes that do not accurately reflect actual college experiences. These images, used by various organizations, contribute to the misconception that higher education is an expensive option predominantly for affluent, recent high school graduates. Although many colleges offer affordable education, a significant portion of the public views college as unaffordable, primarily associated with costly elite institutions. To change the narrative, there is a need for a broader representation that includes community colleges and tuition-free programs.
Stock images commonly used by organizations to represent higher education feature posed, attractive students and often do not accurately reflect real college life.
Many institutions are more affordable than the public perceives, yet a Strada survey reveals that 77% believe college is unaffordable, often regarding elite institutions.
Misconceptions about higher education are perpetuated by stock photos, emphasizing the need to showcase a diverse range of colleges, particularly community colleges.
Changing perceptions about higher education involves highlighting the accessibility of community colleges and tuition-free programs, rather than focusing solely on expensive elite colleges.
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