"What if we had just given him a million dollars and then he got injured and was lost for the season? What would the person who gave that million feel? How would you go back to that person and ask for more money?"
"booster fatigue."
"Call it 'booster insurance.'"
John Calipari arrived at Arkansas in spring 2024 with only two returning players and immediately faced intense recruiting and fundraising demands to rebuild the roster. Two days after he started, reserve walk-on Lawson Blake tore an Achilles and would miss the season, prompting concerns about donor reactions to paying injured athletes. Paying injured players has become a routine cost in professionalized college sports, but NIL-era support can be fickle and donors may not repeat gifts. Calipari labeled the problem 'booster fatigue,' which helped spur creation of an insurance-like business, the 32 Group, to manage donor exposure.
Read at ESPN.com
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