"Healthcare marketing just got more complicated. You're still fighting for map pack rankings and "near me" searches. But now there's a second layer: AI-generated answers that are deciding which providers get mentioned before anyone even clicks a link. The problem? Every agency's suddenly an "AI visibility" expert. And in healthcare -where one screw-up can mean real liability-it's tough to tell who actually knows what they're doing versus who just added some slides to their deck."
"A real healthcare agency should be able to explain-without being weird about it-how they handle HIPAA-compliant analytics, review collection that won't turn into compliance nightmares, medical content workflows with proper review processes, and claims language that stays within legal boundaries. If they're selling you on volume ("we'll crank out 200 optimized articles a month"), run. That's a content factory, not someone who gets healthcare."
Healthcare marketing must now address AI-generated answers that surface providers before links are clicked, adding a layer beyond map-pack rankings and 'near me' searches. Agencies must navigate HIPAA-compliant analytics, compliant review collection, medically reviewed content workflows, and legally safe claims language to avoid real liability. High-volume content production is a red flag for healthcare work. Qualified agencies spend weeks mapping compliance requirements and review workflows before creating content. 'AI visibility' should be defined with measurable metrics such as presence in AI responses, citation frequency versus competitors, share of mentions for service lines, and AI-readable content.
Read at ReadWrite
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