Amazon is evolving from a merchandising leader into a major player in healthcare, evidenced by its Project Pulse initiative. This pilot program equipped delivery vans with defibrillators and trained drivers in CPR, allowing them to respond swiftly to medical emergencies. Participating in cities like London and Amsterdam, the initiative saw positive engagement from citizen responder apps. As Amazon assesses the feedback, it may leverage this public-centric approach to enhance its healthcare services, especially as competitors like Walgreens and Walmart scale back their primary care ventures, giving Amazon a unique position to innovate healthcare delivery.
In a quiet transformation from merchandising giant to (also) healthcare giant, Amazon may be positioning its sprawling logistics network and growing medical footprint to potentially save lives.
Amazon piloted a program called Project Pulse, equipping delivery vans with defibrillators and training drivers in CPR, responding to medical emergencies in various cities.
The company is exploring further healthcare opportunities, which could allow it to reshape healthcare delivery while competing with rivals who have recently retreated from the market.
Unlike competitors Walgreens and Walmart, who have diminished their primary care efforts, Amazon is looking to expand its healthcare ambitions beyond its prior investments.
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