"As generative AI platforms increasingly explore advertising and sponsored content models, Admanager, powered by Doceree, today announced the launch of AI Ads on Chat Screen, healthcare's first AI-native premium inventory ecosystem built exclusively for medical publishers and life sciences brands. Across the digital landscape, conversational AI platforms are actively evaluating monetization strategies. But healthcare presents a fundamentally different environmentone defined by regulatory oversight, verified HCP audiences, and compliance-driven engagement."
"Admanager is operationalizing AI advertising within that framework, establishing a structured, compliant model purpose-built for the healthcare ecosystem. "AI chat screens are rapidly becoming a new advertising surface," said Harshit Jain, Founder & Global CEO of Doceree. "The industry is watching how conversational platforms monetize. In healthcare, the bar is higher. We're not experimentingwe're defining a compliant, premium AI inventory model built specifically for verified HCP engagement.""
Admanager, powered by Doceree, launched AI Ads on Chat Screen as an AI-native premium inventory ecosystem exclusive to medical publishers and life sciences brands. Generative AI platforms are increasingly exploring advertising and sponsored content models while healthcare requires heightened regulatory oversight, verified HCP audiences, and compliance-driven engagement. Health-related queries are answered by AI-generated overviews before users reach publisher sites in 69% of cases. Sixty-three to eighty-five percent of Google searches now end without a click. Healthcare publishers report 15–29% year-over-year ad revenue declines as traditional inventory contracts. Publishers deploying on-domain AI assistants see 40–50% increases in average session duration.
Read at www.morningstar.com
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