"I never thought I'd be saying this, but I have to give weight-loss brand Slimming World some kudos in light of changes the company is ushering in. With a drastic overhaul of the club's language, they're doing away with their Syns. Two years ago, I wrote about my own teenage experience as a member and the ways that I felt the structure and design of their formula impacted my relationship with food and my body. A large part of that stemmed from what often felt to me like the demonisation of certain foods."
"The weight-loss brand has implemented a drastic overhaul of its language, but it jars with society's noticeable shift back towards the old narrative - that skinny is good and fat is bad"
Slimming World has removed 'Syns' and implemented a major overhaul of club language aimed at reframing how foods are portrayed. The change contrasts with a broader cultural movement that is reverting to judging bodies by thinness and stigmatizing fat. A teenage membership experience revealed that the club's structure and formula design affected relationship with food and body. Much of that effect stemmed from the perceived demonisation of certain foods. The language overhaul attempts to soften messaging around food choices, but the shift creates tension with prevailing narratives that continue to equate slimness with virtue and fat with negativity.
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