"When the hair's outer layers are compromised, this can expose the hair's cortex (where the bonds are found) causing them to become damaged, weak and broken."
"Most of the time, it is due to a number of varying factors; this can range from too much heat, colour damage, tight hairstyles and a lack of regular cuts."
"If you begin to notice split ends or fallout, that is a tell tale sign of hair breakage, indicating your hair may be in distress."
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