"While it worked, consistency was the hard part,"
"We wanted to help people lose weight without the guilt or grind that is innate to the toxic diet culture,"
"The coaching is delivered through a chat powered by LLMs that adapt tone and content to each person, with memory for long-term context and constitution-based fine-tuning,"
Mike Prytkov founded Simple in 2019 after struggling with weight and accountability during his first startup. The app offers personalized weight-loss coaching and introduced Avo, an AI coach, in 2023 to give tailored advice and track progress. Users complete intake forms, log meals, and receive habit and nutritional quality assessments. Avo handles over 100,000 coaching conversations and processes nearly 300,000 daily meal logs, using LLM-powered chat with long-term memory and tone adaptation. Simple reached $160 million ARR with 700,000 subscribers and closed a $35 million Series B led by Hartbeat Ventures.
Read at TechCrunch
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