
"Don't get Nathan Jones started on xylitol, the active ingredient in his chewing gum, nasal spray, and other products. He'll talk your ear off about its wondrous powers against tooth decay, as well as its potential to fight COVID, heart disease, Alzheimer's you name it. For now, Jones, the founder of Xlear, can't make those claims in his company's advertising. But if the lawsuit his company brought against the Federal Trade Commission succeeds, he'll likely be able to say anything he wants."
"As the Trump administration loosens enforcement by the Federal Trade Commission, Department of Justice, and FDA of unproven health claims, Jones and his allies in the medical freedom movement are pushing to permanently roll back the health regulatory state. For decades, the FTC has required companies to back any medical claims about their products with substantial evidence, while taking actions against hundreds of bogus health cures, said Jessica Rich, the FTC's director of consumer protection from 2013 to 2017."
Nathan Jones promotes xylitol products and seeks legal relief to allow broader health claims in advertising. The Xlear lawsuit challenges longstanding FTC requirements that companies substantiate medical claims with substantial evidence. Recent enforcement loosening by federal agencies has emboldened medical freedom advocates and alternative medicine groups to seek permanent regulatory rollbacks. The FTC and FDA have historically acted against hundreds of bogus health cures, but both agencies face staffing and enforcement limits. Allies of Health and Human Services leadership include alternative medicine proponents, vaccine skeptics, and natural remedy advocates who view regulatory change as a major opportunity.
Read at kffhealthnews.org
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